Social Media Graphics Design

During my tenure with legacy alternative fashion label Lip Service, I managed brand messaging on various social media platforms. With exclusive deals, discounts, and contests as incentives, I leveraged the fan base on other forums to consolidate the audience, extend our reach, and increase engagement. Plus, I designed a constant stream of branded graphics using popular stylegroups, celebrity cross-promotions, and fan-favorite models to drive more viral promotion by influential fans.

I also designed flyers for Downtown Los Angeles event space Studio Servitu to promote underground art and nightlife events.

Recently, I’ve designed sets of social media graphics for book launch campaigns.

Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Fetish Alliance

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Sales & Special Promotions
Stylegroup Graphics
Branded Wallpapers
Book Marketing Graphics
Event Flyers
Celebrity Cross-Promotion

Sales & Special Promotions

One of the most critical aspects of managing Lip Service’s social media engagement was keeping true to the company’s voice. With a customer base moored in punk and counter-culture sensibilities, and a long-term primary slogan of “more crap for the masses,” a tongue-in-cheek approach to marketing was often the foil for polished fashion imagery which drove engagement and viral sharing of our promotional graphics.

Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service
fashion branding design - social media graphics design - Lip Service warehouse sale
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service

25th Anniversary “We Want” Campaign

For Lip Service’s 25th anniversary, they wanted to release a coffee table book about the origins and history of the company. So they enlisted me to promote the drive to collect stories, photos, and messages from Lippy Addicts. The “We want” campaign was the primary content drive.

fashion branding design - social media graphics design - social media campaign design - Lip Service
fashion branding design - social media graphics design - social media campaign design - Lip Service
fashion branding design - social media graphics design - social media campaign design - Lip Service
fashion branding design - social media graphics design - social media campaign design - Lip Service

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Stylegroup Graphics

Branded fashion graphics formed the foundation of the marketing campaign for each stylegroup in the Lip Service collection. The challenge was: the full collection was sorted into five different genre divisions, all of which had their own separate fan base with its own unique character and tastes. So the graphics’ imagery and styling — from fonts and color schemes to tone and concepts — were selected to appeal to the base of its division.

Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Fetish Alliance
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Vinyl
fashion branding design - social media graphics design - Lip Service Apocalyptic Fur
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Stretch Fuck'n Jeans
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Faded Suspect
fashion catalog design - social media graphics design by Los Angeles graphic designer Mich Fisher - Lip Service catalog - Desensitized

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Branded Wallpapers

Lip Service, also known as “The Original Cult,” had an impressively large, diverse, and fanatical fan base for a fashion label their size. From my earliest days working with them, I realized there was no such thing as too many branded graphics. So I started to produce pieces that would have better traction than reposted style graphics, including wallpapers inspired by the most popular stylegroups in each division.

Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Astro Vamps II
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Rock Show
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Corporate Vampire
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Rockabilly Rumble
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Exit to Eden
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service Psycho Circus Act III
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service LSMPA
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service

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Book Marketing Graphics

After completing the rebranding design of Charmaine Pauls’s 7 Forbidden Arts series, I designed a full collection of social media graphics for her marketing campaign. Every novel in the series, as well as the box set itself, had its own promotional set with a Facebook page header and post graphics to act as teasers and launch its new version.

Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher

More Book Marketing Graphics

Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher
Social Media Graphics Design book marketing graphics by Los Angeles graphic designer Mich Fisher

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Event Flyers

In addition to event and trade show flyers for Lip Service, I also designed flyers for Downtown Los Angeles event space Studio Servitu to promote underground art and nightlife events hosted by the studio’s owners. Below are some of my favorite designs.

Social Media Graphics Design event flyers by Los Angeles graphic designer Mich Fisher - Studio Servitu, Nick Kushner
Social Media Graphics Design event flyers by Los Angeles graphic designer Mich Fisher - Studio Servitu, Art of Coop
Social Media Graphics Design event flyers by Los Angeles graphic designer Mich Fisher - Studio Servitu, Dr.Sketchy's
Social Media Graphics Design event flyers by Los Angeles graphic designer Mich Fisher - Studio Servitu

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Celebrity Cross-Promotion

As the manager of Lip Service’s social media marketing and branded webzine, I oversaw celebrity cross-promotions. In some cases, this would mainly entail running a contest and acting as the contact for talent and their management. In many others, the role also included being the facilitator and editor for talent as they wrote tour journals for the webzine.

Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Blood on the Dance Floor
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Kreator
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Studio Servitu, Dave Navarro, Ginger Fish
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Prima Donna, Green Day
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Jetboy, Alice Cooper
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Prima Donna, Green Day
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Alice Cooper
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, The Dollyrots, Buzzcocks
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, steampunk art of John Harris
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Rachel Rine
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Sean Burns, BMX Bone Deth Gypsy Tour
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, La Carmina
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Nick Kushner
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Ace Frehley
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, The Dollyrots
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Rachel Rine, SXSW
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Jetboy, Mickey Finn, NAMM
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Jetboy
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Jetboy
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Chad Cherry
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, Cruxshadows
Social Media Graphics Design by Los Angeles graphic designer Mich Fisher - Lip Service, La Carmina, Seba

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fashion catalog design - social media graphics design by Los Angeles graphic designer Mich Fisher - Lip Service catalog - Desensitized

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