Hi, I’m Mich.
My primary focus is lifestyle brand marketing, with decades of experience in niche and genre markets, and I’ve also worked extensively in luxury design and sales, as well as upscale construction and homewares B2B. Many of the companies I’ve worked with have been small to mid-sized independents, so I’ve often acted as a one-woman design, marketing, and operations team.
Sales and marketing campaign concepts are my deepest strength. Whether I’m designing a book cover or a complete fashion collection product launch campaign, I use the same disciplines as lead generation, pitch development, and customer acquisition to better understand your target audience and create high-impact sales concepts and images that drive engagement and expand your customer base.
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Featured Projects
Fashion Branding
Lip Service, a mid-sized legacy clothing company specializing in alternative styles, wanted to update their branding and establish a social media identity to engage the trendy new customers discovering their collection online without losing any old-school cred with their iconoclastic base. So I dramatically upgraded their graphics’ quality to establish a fresh and clean glossy-fashion-magazine look for the brand while keeping the visual tropes of their diverse genre niches and edgy, tongue-in-cheek punk rock tone.
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Book Series Rebranding
Author Nancy Werlin wanted new covers for her Scarborough Fair Trilogy with a more mature — and a bit darker — look and a concept that blurs the line between young adult and adult categories, and a more timeless iconic character that can still suit current trends in the genre.
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Fashion Marketing: Product Launch
As the webmaster and brand manager of legacy alternative fashion label Lip Service, my role spanned beyond graphic design to plotting retail marketing and e-commerce sales strategies. See the process of building demand for a new group from sneak peek buzz-building to promotions designed to drive sales runs of arriving stock.
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Book Series Rebranding
Romance author Charmaine Pauls had gained publishing rights to her 7 Forbidden Arts series and wanted to give the books a fresh new look that better suited visual trends in the paranormal romance subgenre.
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Motion Design & Presentation Decks
Highlight samples of my motion design and presentation work, including a fashion look book, business overview pitch deck, design sizzle reels, and website features for embedded video and animated portfolio galleries using Apple Keynote and Adobe Photoshop.
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Premade Book Cover Designs
Book Series Branding Design
Custom Book Cover Design
Book Series Branding
Author John West wanted a cohesive visual brand for his sci-fi adventure romance series that created images that evoke the dystopian world depicted in the novels, over a decade into a zombie apocalypse.
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