Hi, I’m Mich, a Los Angeles graphic designer with sales management experience in B2B and B2C sales, and a focus on niche and lifestyle brand marketing.
From book cover design to fashion branding, my work uses the disciplines of lead generation, pitch development, and customer acquisition to build a deeper understanding of your target audience and create high-impact sales concepts and images that drive engagement and expand your customer base.
Featured Work
Presentations & Motion Design
A fashion look book, business overview pitch deck, sizzle reels, and website features for embedded video and animated portfolio galleries using Apple Keynote and Adobe Photoshop.
Premade Book Cover Designs
Designing premade book covers is a productive way to keep my skills honed between projects. Getting hands-on experience working in different genre styles and visual tropes without boundaries or preconceived notions — only the goal of creating a cover that’d make me want to read the book — keeps my imagination nimble.
Fashion Marketing:
Product Launch
As the webmaster of legacy alternative fashion label Lip Service, my role spanned beyond graphic design to plotting retail marketing and e-commerce sales strategies. See the process of building demand for a new group from sneak peek buzz-building to promotions designed to drive sales runs of arriving stock.
Fashion Brand Identity
Lip Service, a mid-sized legacy clothing company specializing in alternative styles, wanted to update their branding and establish a social media identity to engage the trendy new customers discovering their line without losing any old-school cred with their iconoclastic base.
Highlights
- Designed website upgrades that dramatically improved UX
- Initiated and implemented presale order system that alleviated customer stress and increased high-margin retail sales
- Raised email opening rate percentage from 30s to 50s, with an increase in average click-through percentage from low single digits to teens
Digital Editing & Retouching
Few stock photos are perfectly suited for a specific design project, and even fewer humans are print perfect. With over twenty years of professional experience using Adobe Photoshop, I’ve become adept at extensive image editing and detailed retouching that leaves the character and humanity of the model’s features intact.
Premade Book Covers: Before & After
Revisions to premade book covers run the gamut from a simple change from the stand-in author name and title to more extensive edits that create a whole new look.
Fashion Catalog Design
Since Lip Service’s founding, their catalogs were like the company: daring, irreverent, and inventive. To this day, there’s an active collectors’ market for Lip Service catalogs. I got to design several, including the catalog that doubled as a decorative calendar.
Expanding a Premade Book Cover Into a Series
Sometimes an author finds the perfect premade cover for what turns out to be the first book in a series. I closely collaborate with them to determine which visual elements create the most engaging and marketable series brand.
Lip Service: 25 Years “We Want” Campaign
When legacy alternative fashion brand Lip Service reached their 25th anniversary, they wanted to produce a coffee table book about the history of the company and the self-described “Lippy addicts” who made it great. I designed the campaigns to collect customer photos and memories.
Get In Touch!
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